Reach Grocery Buyers
& Household Cooks
Gourmet Ads is a Shopper Marketing & Food Advertising platform for Supermarkets, Grocery Stores, Food Companies, CPG Companies, FMCG & Beverage Brands to reach highly engaged audiences of Grocery Buyers & Household Cooks online.
We directly manage thousands of quality food, recipe and cooking related websites, providing Advertisers and their Advertising Agencies both Programmatic Advertising & Managed Services solutions for campaigns.
Our Audience
Gourmet Ads offers advertisers the ability to reach a largely female audience of Moms, Primary Grocery Buyers, Household Cooks and Decision Makers. They are busy, they are family orientated and they enjoy creating new dishes and frequently search the internet for new recipe ideas.
Below are some of the attributes of our unique audience
SKEWS HEAVILY FEMALE 80/20
Our audience Heavily Skews Female and is aged 21-54 years old
HOUSEHOLD GROCERY BUYER
91% of our Audience is the Primary / Dual Primary Household Grocery Buyer.
PURCHASES QUALITY INGREDIENTS
Our audience tends to Seek Out and purchase Branded / Quality Ingredients for their Recipes / Meals.
HIGH AVERAGE BASKET VALUE
Our Audience Spends between $200 to over $500 a month on Groceries
MARRIED WITH 2 CHILDREN
Over 50% of our Audience are Married with an Avg of 2 Children in the Family
PRIMARY HOUSEHOLD COOK
Our Audience is the Primary Household Cook creating Breakfast, Lunch & Dinner for the Family.
QUALITY KITCHEN APPLIANCES
Our audience Purchases Quality Kitchen Appliances such as Espresso Machines, Stoves, Microwaves
RECIPES ONLINE
Our Audience regularly uses the Internet to Search for New Recipes online, therefore it’s important to be mindful of food advertising tricks that are frequently seen there.
$60K+ INCOME
The majority of our audience’s income ranges between $60k to $150k+
VEGETARIAN & VEGAN
Our Audience is 11X more likely to be a Vegetarian, Vegan or Flexitarian.
WINE DRINKERS
Our Audience typically prefers White Wine compared to Red Wine.
HEALTHY EATING
Not just a Dieter, our audience is 12x more likely to focus on Healthy Eating 365 days a year.
Our Reach
Gourmet Ads works with every type of Food, Supermarket, Beverage, Kitchen brands to reach highly engaged consumers, online at scale. We also work with many non-endemic advertisers to reach our food focused audience. Every branding campaign is different, with different target audiences and different goals.
Our advertising techniques are unique and special. So, no matter if you’re working on a Programmatic basis or prefer to book a Guaranteed order via our Managed Services we’ll ensure your campaign is laser focused on your target audience.
Gourmet Ads offers a wide range of First Party Data Segments ideal for your Food, Supermarket, Beverage or Kitchen campaigns. Our Data Segments can be used to power Private Marketplace (PMPs) / Deal IDs across Gourmet Ads inventory or used Uncoupled in your DSP.
Integrated Demand Side Platform Companies (DSPs)
For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Advertising Agencies, Retargeters or Independent Trading Desk, Gourmet Ads is built upon the Xandr tech stack and fully integrated Programmatically with the following Demand Side Platform Companies (DSP) enabling streamlined, transparent connections between Advertisers through to end-user Consumers.
Gourmet Ads is the global leader in Food Advertising Solutions. Since 2008 we’ve worked closely with all types of Food Advertisers and their Advertising Agencies, from global food companies which market hundreds of brands, through to traditional / smaller and regional food companies. We run all types of Food Advertisements.
Gourmet Ads takes a Programmatic First Approach in all things we do.
Below are few of the Programmatic Advertising Solutions we offer.
Smart Deals are a type of Programmatic Deal that is built and optimized in real-time using Data Science & Machine Learning within our Ad Server, using client KPIs.
Private Marketplace Deals are Programmatic Auctions that give the buyer priority in the Ad Server or SSP on a Semi-Reserved basis with agreed on pricing.
Our Programmatic Managed Services team have both the Strategic and Tactical experience, as well as the global footprint of ad operations to ensure success.
For Advertisers that prioritize Viewability, our two Viewability solutions are both run by Private Marketplace Deals with MRC or GroupM Viewability Standards.
Our latest articles offer comprehensive insights into Media Planning & Buying and innovative campaign tactics.
Discover valuable resources and practical advice to enhance your food advertising strategies.
With unlimited Display formats available, reach Grocery Buyers & Household Cooks across Laptop & Desktops. Take advantage of Data Targeting and High Impact placements.
Reach Consumers on Mobile devices wherever they are. With Creative Mobile executions like Interstitials, Interscrollers, Mobile Outstream and Adhesions, we have a mobile solutions to reach your target audience.
Video should be part of every brand’s digital advertising plan. With video formats like Outstream or PreRoll, you’ll make an impression every time with the right audience.
Target consumers within the content they reading by leveraging a Native Advertising Strategy. Native Creative units seamlessly integrated into the natural look and feel of the webpages in which it is placed.
Target consumers via Audio Advertising within the content they are consuming such as Podcasts, Radio Stations and Music Streaming Services with 15, 30 and 60 second audio files.
Let’s Get Started !Â
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.
